Brand experience and Design thinking
Transforming commercial and retail spaces with strategic design thinking and branding
Transforming commercial and retail spaces with strategic design thinking and branding
I’m a design leader passionate about transforming brands into experiential spaces that people can truly feel and connect with. My work spans the U.S., Europe, the Middle East, Asia, and Latin America—bringing together strategy, storytelling, and design excellence to shape environments that inspire and endure.
Trained as an architect at Syracuse University and the Architectural Association in London, I’ve had the privilege of collaborating with some of the world’s most influential brands, including Apple and Starbucks. With Apple, I helped bring to life the vision of the store as a modern Town Hall—a civic, experiential destination where technology, creativity, and community intersect. At Starbucks, I’ve led design teams in redefining the Third Place / Back to Starbucks—creating immersive environments that extend beyond coffee to foster belonging, connection, and sustainability.
Across every project, my belief remains the same: brands are most powerful when they are lived, not just seen. I focus on translating identity and purpose into experiential, human-centered, and sustainable spaces that strengthen communities, elevate culture, and drive meaningful growth.

Design Manager, Studio X. North Atlantic, New York Metro + South Central
NOTABLE PROJECTS:
Development of ‘Back to Starbucks’ Uplifts in NYM
Development of Lighthouse projects - North Atlantic, focus WA, DC. Development and rollout of prototypical new builds Development and execution of renovation strategy
Spearheaded the creation of the Additive Manufacture Program - South Central.
3D Printed first Starbucks Drive Thru Only
WHAT I WAS RESPONSIBLE FOR:
Executed design strategy, while supporting studio leadership, in the design and development of Studio X work and store design.
Collaborated closely with Construction, Real Estate, and cross-functional partners to deliver high-quality, scalable store designs within budget and schedule, consistently achieving Store Development business targets.
Directed internal and consultant teams through the production of design and construction documents, providing leadership, clear development plans, and strategic guidance to ensure outcomes that enhance customer experience and brand integrity.
Oversaw scheduling, milestone planning, and resource alignment across Studio X, regional stakeholders, and field teams to streamline project execution and cross-functional integration.
Supported the rollout and implementation of company-wide programs by ensuring retail design objectives were clearly translated into physical environments, reinforcing brand and customer values.

Senior Project Designer. United Kingdom, Middle East (UAE, Kuwait, Qatar, Saudi Arabia)
NOTABLE PROJECTS:
Development and roll-out of the Greener Stores Program in EMEA,
Management of ME licensee projects, particularly North Gulf (KWT, JOR, LEB, SAU).
Management of UK equity and licensee projects.
WHAT I WAS RESPONSIBLE FOR:
Led brand-aligned store design across the Middle East and the UK; managing timelines, budgets, and cross-functional teams for equity and licensee projects.
Developed and deployed a standardized Drive-Thru prototype in the Middle East; first three stores opened in 2021.
Streamlined market-specific design guidelines and workflows, enabling the successful management of 300+ projects across UK markets in FY21–FY22.
Chartered Project Architect. Royal Institute of British Architects. ARB.
NOTABLE PROJECTS:
Apple Store. Tianyi Square, Ningbo. China. (Built)
Apple Store. Sands Cotai Central, Macau. China. (Built)
Apple Store. Xinyi A13. Taipei, Taiwan. (Built)
Apple Store. Marina Bay Sands. Singapore, Singapore. (Built)
Apple Store. Sanlitun, Beijing. China (Built)
Two mixed-use masterplans in Hangzhou Financial District, China. (UD)
Shanghai Luye Lilan Hospital. Shanghai. China (UD)
Hangzhou Financial District Headquarters. China.
WHAT I WAS RESPONSIBLE FOR:
Managed construction project and packages on six multi-million-dollar high-end retail projects in collaboration with client teams, engineering and construction teams.
Managed client, team and project coordination, including construction documentation coordination with structural, MEP, design, and landscape teams on over 10 multi-million dollar projects.
Managed architectural project/supervision for $50M or more high-end retail projects in China, including site meetings, quality control inspections while working with client, contractor and sub-contracting teams on site.
Worked to develop the standard drawings for stone cladding and detailing packages for high-end retail projects to be applied on more than 8 multi-million dollar projects.
Partnered cross-functionally to deliver compelling, strategic proposals under tight deadlines for international, high-profile urban projects.

Co-Founder and Project Architect
NOTABLE PROJECTS:
Aldea Maya. Residential Condo-Hotel in Tulum, QR. Mexico.
Restaurant Souvlaki City. St.Albans, UK. (Built)
Italian Restaurant Design Interior Intent. Manchester, UK.
Greek Alexandra’s Restaurant. Turnbridge Wells, UK. (Built)
Orange Beach Bar. Architecture and Interior. Corfu, Greece.
Residential Home Extension. Wilberforce Mews, London. UK.
Hair Styling Salon Design. Interior. Corfu, Greece. (Built)
Blacklight Bar. Interior. Corfu, Greece. (Built)
WHAT I WAS RESPONSIBLE FOR:
Designed commercial, retail and residential interiors from concept to construction.
Coordinated construction crews, manufacturers and tradesmen to build at least four restaurants interiors in the UK for Clients.
Collaborated with planning authorities for construction and planning permits.
Participated in and led project presentations to Clients.
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